Ambassador to the Kingdom of Wal-Mart By Richard Gottlieb
 

Ambassador to the Kingdom of Wal-Mart is an adaptation of articles written by business expert and commentator Richard Gottlieb.  The book encourages readers to imagine new ways to out compete the competition.  Some of the issues it considers are:

Do we really believe that a salesperson should be calling on a customer like Wal-Mart? With annual revenue that would make some first world nations envious shouldn't we be employing an ambassador?

Do we really think that baby boomers are going to go gracefully into old age? Are we going to try and sell this generation that refused to grow up the same walkers, canes and other accoutrements of old age that fit their
parents? Hardly!

Have we thought about what is going to happen when there are not enough brick and mortar consumers to support the current size of our super center retailers? Will they close stores, down size them or will they just go away?

Richard Gottlieb & Associates, LLC provides business development services to the consumer products industry. To learn more about Richard Gottlieb's out of the box thinking and services, visit  http://www.usabizexpert.com/ The book is available at http://www.usabizexpert.com/ and http://www.amazon.com/