by Richard C. Levy and Ronald O. Weingartner
Page 3

• Empty barrels make the most noise.

• If you bite the bullet, you better be able to stand the taste of gunpowder.

• Not until a contract has been in force for six months will a contract’s most harmful stuff be discovered.

• Yea, though you may walk through the alley of the shadow of debt, show no hunger.

• There are some victories not worth winning.

• Don’t turn a technical disagreement into a civil war.

• Never murder a person who is committing suicide.

• If you find yourself in a hole, stop diggin’.

Last and most important, the best deals are those in which both parties are seeking a relationship between themselves, and not just a transaction.

What people are saying about the book.

Brian Hersch, inventor of Taboo, calls the book a must read. Dale R. Siswick, senior vice president of R&D at Hasbro Games, writes, “This book details the process and highlights many sources of the product flow so vital to the growth of our business.”

About the co-authors.

Richard has invented and licensed many popular games, including Adverteasing (Cadaco), Men Are From Mars, Women Are From Venus (Mattel and Endless Games), Chicken Soup For The Soul (Cardinal) and new for ’03 The Top 10 Game (USAopoly).

Ron spent 35 years heading corporate development departments, ultimately rising to vice president of inventor relations at Hasbro Games, where is saw thousands of concepts at the world’s largest game publisher, and negotiated countless deals.

Reprinted with permission. Copyright © 2003 Richard C. Levy and Ronald O. Weingartner. All rights reserved.